Designing business and brand strategies for new ventures using HCD tools. Helping organizations discover potential business opportunities, enhance user experience and identify future design directions for their products and services through indepth user and market research, analysis and innovation frameworks to meet business objectives.
2017-2019
Brand strategy . Business Design
Reimagining Africa's largest hair extension brand 'Darling' by building consumer centricity in its product portfolio, innovation strategy, and brand identity
2020-2021
Research. Brand strategy. Business design
Design strategy for a new venture- A 'made in India' Healthcare brand
2022
Opportunity mapping and Process innovation
Reimagine the 'Underwriting and Pricing' process for a general insurance company by leveraging cloud-based technology helping unlock value for its customers and business.
UX Research . Service Design. System Design
UX Research . Service Design. System Design
2018-2019
Process redesign. Business design
System design to integrate sustainability in the company's core functionality and values system.