Hello!
As a UX Researcher, Service Designer and Design Strategist, I have worked with some of the leading global brands for over 13 years to uncover new opportunities for innovation and reimagine their brands, products and services to be more human-centred. I believe in leveraging the power of strategic insights and design-thinking methodologies to solve some of the trickiest challenges and deliver positive impact for customers and businesses.
Business and Brand Strategy
UX & CX Strategy
Product innovation and Design
Pitches and POVs
Strategic Foresight
Project management
Qualitative and Quantitative research
Value proposition
Business model innovation
Customer segmentation
Brand vision and positioning
Collaborative workshops
Product portfolio-architecture
UX research
Future Vision & Experience principles
User archetypes & personas
User Journeys & Task Flows
Service blueprint
Insight framing
Need gap analysis
Opportunity mapping
Challenge & idea prioritisation
Wire-framing for POC
Project planning and scoping
Design Research
Ideation
Design conceptualisation
Design execution & visualisation
Prototyping - MVP Design
2019-2020
UX strategy & design
Designing a simplified, user-friendly and completely digital experience of buying durable medical devices that seamlessly integrates with the process of availing prescription and insurance for a global health insurance company.
2021
UX research. Strategy
Discover employee needs and provide strategic recommendations for improving a multinational financial company's intranet experience aiming to create a digital workplace in the new era of hybrid working
2017-2019
Research . Brand strategy . Innovation Strategy
Reimagining Africa's largest hair extension brand 'Darling' through a consumer-centric approach for its product portfolio, innovation strategy, and brand identity
2022
Strategic foresight & Opportunity mapping
Reimagine the 'Underwriting and Pricing' process for a general insurance company by leveraging cloud-based technology helping unlock value for its customers and business.
2020-2021
Research. Brand strategy. Business design
Design business and brand strategy for a new venture- A 'made in India' Healthcare brand
2020
Brand strategy . Product conceptualisation
Repositioning a legacy water purifier brand through a new brand identity and vision for their future product lines
2023
Research Insights . Innovation Strategy
Provide Insights, Identify opportunity areas and Ideate on potential Innovations to prevent, identify and eliminate diamond counterfeits in the market for world's leading diamond grading company
Key companies I have worked for
