Kreation modular system
User Research
Product innovation
Design and conceptualization
Product Development
Brand/ Client: Godrej Interio
Designed for: Godrej and Boyce
How do we create a mass-produced yet customizable offering for the customer segment currently opting for carpentered storage solution for their homes?
Objective
With the rise in number of people moving in urban regions of India, we today face a crunch in the amount of space available for living. Average floor space available to people for their homes have significantly reduced, forcing people to maximise their storage space, preferably vertically so as to save floor space and crunch multiple activities in a single room.
Kreation is a knock down and modular steel storage home solution by Godrej Interio, which can be customised according to user requirements. The project ask was to understand user requirements for study and T.V unit and propose solutions that expands on existing Kreation platform with minimum number of new components being added to the system.
Approach
Insights were captured from ethnographic studies of user homes in Mumbai for understanding expectations needs and current practices of studying and watching TV, space utilization, ergonomics and aesthetic preferences. Existing value proposition of ‘Kreation’ and technical considerations were analyzed to create design brief.
The innovation requirements included giving users flexibility of attaching the unit either on ends or in the middle of the main storage unit, efficient and concealed wire management for multiple electronic products to be used with the TV and Study unit, and use of existing components as much as possible to create the units.
My role
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Led the project in terms of user and market research, concept development and design execution.
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Collaborated with marketing and engineering team to detail out components, create design drawings for manufacturing and assemble and prototype.
Outcome
We worked in collaboration with engineering team, to arrive at the final solution that fulfilled the user requirements as well as was easy to manufacture and assemble.
The designs had the same set of components to either make the study or the T.V unit, minimizing the components at factory level as well as giving the user flexibility to convert one unit to another. Joineries were designed to be concealed and help in quick assemble of the system, which has to seamlessly attach to the existing system of wardrobes at ends or in between.
Kreation modular system was awarded bronze in 'Designomics' award in 2013 in recognition of strategic designs for business.
