Identifying value proposition for new product innovation and designing solutions that meet user requirements as well as aligns with the overall business objective and technical constraints.
2020
Brand strategy . Product conceptualisation
Repositioning a legacy water purifier brand through a new brand identity and vision for their future product lines
2012-2013
Product innovation and design
Knock-down modular steel furniture range designed for flexibility and needs of Indian families with rented accommodation
2011-2012
Product innovation and design
Designed for kids that supports playful movement while sitting, Bellow chair was awarded internationally Core77 award as student notable in 2013.
2011-2012
Product innovation and design
A mobile furniture for kids that store, seats and lets them study anywhere in house, Cartoy has been awarded winner for 'The Park Elle decor' student contest in 2013.